BEGIN:VCALENDAR PRODID:-//Google Inc//Google Calendar 70.9054//EN VERSION:2.0 CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:SXSW Events X-WR-TIMEZONE:America/Chicago X-WR-CALDESC: BEGIN:VTIMEZONE TZID:America/Chicago X-LIC-LOCATION:America/Chicago BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:19700308T020000 RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:19701101T020000 RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;VALUE=DATE:20080307 DTEND;VALUE=DATE:20080312 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:nf5l569k3rlp2md0oniibd27c8@google.com CLASS:PUBLIC CREATED:20070330T192838Z DESCRIPTION: LAST-MODIFIED:20070330T192919Z LOCATION:Austin SEQUENCE:0 STATUS:CONFIRMED SUMMARY:SXSW Interactive 2008 TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070313T170000 DTEND;TZID=America/Chicago:20070313T180000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:lalkp0ll7f5frn87micmgt6qho@google.com CLASS:PUBLIC CREATED:20070305T204754Z DESCRIPTION:Blogger Hugh MacLeod has espoused the notion of "The Global Mic robrand" or a small\, tiny brand that sells globally. The Global Microbrand is nothing new but with the advent of the Internet and blogging it's much easier for merchents and even consultants to reach a global audience. For m any\, blogging is an avenue to creating a personal Global Microbrand and ge tting off of the corporate hamster wheel. This panel will focus on the two most well known stories -- English Cut and Stormhoek -- showing how bloggin g has changed the rules and allowed small players to break out and play to a global audience.\n\nModerator: Hugh MacLeod Blogger\, gapingvoid.com\nDav id Parmet Owner\, Marketing Begins At Home LLC\nGabe Rivera CEO\, T echmeme\nKathy Sierra CreatingPassionateUsers\nHugh MacLeod Blogger\, gapingvoid.com LAST-MODIFIED:20070307T171340Z LOCATION:Room 10AB SEQUENCE:0 STATUS:CONFIRMED SUMMARY:The Global Microbrand: Are Blogs\, Suits and Wine the New Sex\, Dru gs and Rock & Roll? TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070313T170000 DTEND;TZID=America/Chicago:20070313T180000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:rsrb6so3npv918i0cjkijc1crk@google.com CLASS:PUBLIC CREATED:20070301T221056Z DESCRIPTION:Close your SXSW Interactive panel experience with the tradition al Tuesday-afternoon talk from the outspoken author and leader of the Verid ian Design Movement.\n\nModerator: Bruce Sterling Visionary In Residence\, Design Visionary\nBruce Sterling Visionary In Residence\, Design Vision ary LAST-MODIFIED:20070307T171326Z LOCATION:Room 18ABCD SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Bruce Sterling's SXSW Rant TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070313T160500 DTEND;TZID=America/Chicago:20070313T163000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:aj2eu0f6hilpt0f4a3kaa6u6o8@google.com CLASS:PUBLIC CREATED:20070301T221048Z DESCRIPTION:The popularity of web applications with a social context has ex ploded in the last year. This session will look at how social interaction c an be applied to a brands online presence to generate a deeper connection w ith the customer. We will discuss what can be learned from these interactio ns\, how market research can be conducted\, and how a brand can enter the c onversation without turning its audience off.\n\nModerator: Jason Schwartz Mktg/Business Dev\, SuperNova Productions\nJason Schwartz Mktg/Business D ev\, SuperNova Productions LAST-MODIFIED:20070307T171308Z LOCATION:Room 8ABC SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Can Social Networking Build Your Brand? TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070313T153000 DTEND;TZID=America/Chicago:20070313T155500 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:8jpc2b1ck05s8fvbokoslbqsj4@google.com CLASS:PUBLIC CREATED:20070301T221041Z DESCRIPTION:Online video isn't all about goofy homemade footage. As online video matures\, it's become a powerful vehicle for instructional content fr om Photoshop training\, to do-it-yourself projects\, to product demos. Come explore how it's done and how you can cash in on the growing popularity of instructional video online. What's the best model for distributing your in structional videos? How can you monetize your instructional videos? How imp ortant are production values? A couple of leading producers of instructiona l video take you behind the scenes for the inside scoop.\n\nJan Kabili Pho toshopOnline.TV\nAlex Lindsay Founder\, Pixel Corps\n\n LAST-MODIFIED:20070307T171250Z LOCATION:Room 10AB SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Instructional Online Video - The Next Big Thing TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070313T140000 DTEND;TZID=America/Chicago:20070313T150000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:8tpk1hh9kd51coc0lfeauh6qc8@google.com CLASS:PUBLIC CREATED:20070301T221033Z DESCRIPTION:Some insiders believe that SPORE may be the most ambitious most highly anticipated computer game in history. USA Today calls it "gaming's giant leap." The New Yorker says it explores the "limitless possibility of life itself.' And the New York Times\, suggests that SPORE 'deserves to be seen as a work of art.' Drawing on inspirations that range from the SETI pr oject to the Eames movie\, The Powers of Ten\, SPORE takes gaming to an unp recedented scope and scale to the concept of life itself. You begin as a mi croscopic cell struggling to survive in the primordial soup. If you can evo lve\, growing and gaining intelligence\, you can travel a vast galaxy decid ing the fate of entire planets. Join us as Will Wright\, the visionary game designer behind SPORE and arguably the most celebrated game designer of ou r time will discuss his plans to bring to life vast beauty and possibility offered by our universe\, and create a game that encourages every player to consider his or her place in the galaxy. He will also address the challeng es of developing a narrative in non-linear and linear mediums\, and explore his inspirations for the game. This session should not be missed.\n\nModer ator: Will Wright Chief Designer\, Maxis/EA\nWill Wright Chief Designer\, Maxis/EA LAST-MODIFIED:20070307T171228Z LOCATION:Room Hilton / Grand Ballroom SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Will Wright Keynote Speech TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070313T113000 DTEND;TZID=America/Chicago:20070313T123000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:3mbooi0llsjlj0qo5cifu2q99g@google.com CLASS:PUBLIC CREATED:20070301T221026Z DESCRIPTION:Blogs are now present on most people's favorites list of their daily browsing. Film blogs are no exception. The movie reporter/critic uses their blog as a way to connect to the movie fan. A trip to a movie set\, a n experience at a movie screening or a great movie at a film festival can b e posted in a few minutes. This panel will discuss the grind and payoff of publishing online.\n\nModerator: Allison Willmore \, IFC (Independent Film Channel) / ifc\nPaul Harrill Lovell Films\nJoel Heller Producer/ Host\, Docs That Inspire\nMark Rabinowitz Editor in Chief\, The Rabbi Report \nAgnes Varnum Editor\, agnesvarnum.com\nLance Weiler Filmmaker\, W orkbook Project\nAllison Willmore IFC (Independent Film Channel) / ifc LAST-MODIFIED:20070307T171211Z LOCATION:Room 12AB SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Blogging about Film TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070313T113000 DTEND;TZID=America/Chicago:20070313T123000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:b05ihsb713a3ve38ogn8sa4rm4@google.com CLASS:PUBLIC CREATED:20070305T203819Z DESCRIPTION:Over the years\, Central Texas has emerged as the mecca of mass ively multiplayer game development. Why did this happen and what does this mean? How will the massively multiplayer market change in the next five to ten years -- and\, assuming such changes occur\, will Austin be able to ret ain it's position as the geographical leader of this genre?\n\nModerator: G ordon Walton Co-Studio Dir\, BioWare Austin\nGordon Walton Co-Studio Dir\ , BioWare Austin\nJohn Blakely VP of Dev\, Sony Online Entertainment\ nJ Todd Coleman Dir\, KingsIsle Entertainment Inc\nShannon Cusick Orbi s Games LLC\nRichard Garriott NCsoft Interactive LAST-MODIFIED:20070307T171157Z LOCATION:Room 9C SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Austin\, Massively Multiplayer Game Development Capital of the West ? TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070313T100000 DTEND;TZID=America/Chicago:20070313T110000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:c2in1nil38ma4r4v4u9ih3l798@google.com CLASS:PUBLIC CREATED:20070301T221019Z DESCRIPTION:The power behind TV entertainment is shifting\, moving consumer s from behind the remote control onto the screen. User-generated video cont ent is taking a step to the forefront of personal entertainment\, changing the way the world is thinking about broadcasting. Learn how the latest web technologies are working in conjunction with everyday people allowing them to create their own profitable shows through targeted advertising\, sponsor ships\, etc..\n\nModerator: Mike Hudack Co-Founder\, blip.tv\nMike Hudack Co-Founder\, blip.tv\nViolet Blue Blogger\, Open Source Sex\nAmanda Congdon Co-Pres\, ABC News/Oxmour Entertainment\nNate Pagel CEO\, P odaddies\nBre Pettis Video Podcaster\, Make: LAST-MODIFIED:20070307T171143Z LOCATION:Room 12AB SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Show Me The Money! Making Money From Independent Video Content? TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070313T100000 DTEND;TZID=America/Chicago:20070313T110000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:uo6sncq5b6ohnu2as7k7mt4mk4@google.com CLASS:PUBLIC CREATED:20070305T203636Z DESCRIPTION:Some ideas survive\, others die. Why? And how do you get yours in the first category? Learn practical techniques for making your ideas sti ck. We tend to think that having a good idea is 90% of the battle. We think the communication part getting your idea across to others will come natura lly. It won't. Ideas aren't born sticky\, you have to make them stick. Here 's the good news: There are reliable ways to make that happen. Sticky ideas of all kinds have six principles in common. Those principles hold true acr oss the spectrum of successful ideas: Aesop's fables\, modern-day urban leg ends (like the 'kidney thieves' tale)\, advertising campaigns (like Subway' s Jared)\, and public-health messages (like anti-smoking commercials). By u sing these six principles of stickiness\, you can craft your ideas to have greater impact.\n\nChip Heath Stanford University\nDan Heath Duke Corpora te Education LAST-MODIFIED:20070307T171128Z LOCATION:Room Day Stage SEQUENCE:0 STATUS:CONFIRMED SUMMARY:How to Make Your Ideas Stick TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070312T170000 DTEND;TZID=America/Chicago:20070312T180000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:cek31lk7mj2egfbhuu7mfraenk@google.com CLASS:PUBLIC CREATED:20070305T203254Z DESCRIPTION:We are on the cusp of a sea change in how video is produced and consumed. Cameras\, processing power\, bandwidth keep getting cheaper. Bro adband is ubiquitous\, hosting is free. Editing tools are cheap and easy to use. Can this last? Will a two-tiered Internet emerge and stifle innovatio n of the past 2 years? Will incumbent big media companies figure out what t he Internet generation wants depriving independents from access?\n\nModerat or: Eddie Codel Producer & Co-Founder\, Geek Entertainment TV\nEddie Codel Producer & Co-Founder\, Geek Entertainment TV\nMicki Krimmel Dir of C ommunity\, Revver\nKent Nichols Ask A Ninja\nKevin Rose Founder\, Di gg Inc\nScott Watson CTO\, Walt Disney R&D LAST-MODIFIED:20070307T171102Z LOCATION:Room 12AB SEQUENCE:0 STATUS:CONFIRMED SUMMARY:What Does the Future Hold for Video on the Internet TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070312T170000 DTEND;TZID=America/Chicago:20070312T180000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:cilk7oimd4phiab31sp8a8s99g@google.com CLASS:PUBLIC CREATED:20070301T221000Z DESCRIPTION:The computer desktop metaphor is ubiquitous\, but how much work do we get done there? None. Time is entirely wasted navigating to the appl ication in which we can finally work. What lessons can we learn from design ing interfaces without the desktop? What lessons can be applied to the Web? \n\nModerator: Aza Raskin Pres\, Humanized\nAza Raskin Pres\, Humanized LAST-MODIFIED:20070307T171043Z LOCATION:Room Ballroom F SEQUENCE:0 STATUS:CONFIRMED SUMMARY:The Death of the Desktop TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070312T160500 DTEND;TZID=America/Chicago:20070312T163000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:93523j5tp01s6l4ljtnj8r23pg@google.com CLASS:PUBLIC CREATED:20070301T220952Z DESCRIPTION:Increasing numbers of web firms\, creative agencies\, software companies and other knowledge-centric businesses are eschewing traditional brick-and-mortar operations in favor of virtual collaboration. This panel w ill bring together entrepreneurs who run successful virtual businesses to e xplore the ins and outs of virtual companies. Attendees will look at case s tudies\; hear tips on how best to start and manage a distributed work envir onment with ample time for open discussion and questions.\n\nCruce Saunders CEO\, Ariesnet Inc\nLinda Norman Pres\, Ariesnet\n\n LAST-MODIFIED:20070307T171024Z LOCATION:Room 10AB SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Virtual Teaming: Collaborating Across Time and Space TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070312T153000 DTEND;TZID=America/Chicago:20070312T155500 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:l10u9lt9t6ergnnfc9hur27g4c@google.com CLASS:PUBLIC CREATED:20070301T220941Z DESCRIPTION:Thinking of starting up a business around your new venture? Boo tstrap it. Bootstrapping is the path to entrepreneurship practiced by some of the most successful entrepreneurs such as Bill Gates\, Michael Dell and Richard Branson. Bootstrappers first buildtheir DEMO\, then SELL it to pote ntial customers and finally BUILD out the product and organization to suppo rt it. This enables a minimal expenditure of scarce resources and a total f ocus on customer input. Bootstrappers know that constraint creates innovati on - bootstrappingis all about providing the right intervention at the righ t time\,ensuring long-term success. Come learn how bootstrapping can work f or your business.\n\nBijoy Goswami CEO\, Aviri\nKevin Koym Founder/CE O\, Enterprise Teaming LLC LAST-MODIFIED:20070307T171003Z LOCATION:Room 10AB SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Bootstrap Your Startup! TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070312T153000 DTEND;TZID=America/Chicago:20070312T163000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:jgoivrjn1je4vcrnsn3bm6h9ro@google.com CLASS:PUBLIC CREATED:20070305T200627Z DESCRIPTION:The long hours in a smoke-filled editing room has been replaced with long hours hunched over in front of computer screen. HD filmmaking an d other new technologies have opened the door to people to make their visio n come to life without a big budget or big crew. Are the times passing you by? This roundtable will discuss what is available to today's filmmaker and what can be expected tomorrow.\n\nModerator: Anne Hubbell Regional Acct Mg r/ Independent Feature Film\, Kodak\nMike Curtis The Guy\, HD For Indie s\nJames Finn Mkting Exec\, Panavision Dallas\nAnne Hubbell Regional Acct Mgr/ Independent Feature Film\, Kodak\nAaron Simpson Content Produ cer\, JibJab Media Inc\nChristian Zak Exec Producer DI\, Technicolor\ n\n LAST-MODIFIED:20070307T170944Z LOCATION:Room 12AB SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Tech Tools for Film Artists TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070312T140000 DTEND;TZID=America/Chicago:20070312T150000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:141ufqiflho3pphh3ifkroncn0@google.com CLASS:PUBLIC CREATED:20070301T220929Z DESCRIPTION:The veteran television newsman reflects on how emerging technol ogy has rewritten the mass media landscape.\n\nModerator: Jane Hamsher Publ isher\, The Fire Dog Lake Company\nJane Hamsher Publisher\, The Fire Do g Lake Company LAST-MODIFIED:20070307T170926Z LOCATION:Room Hilton / Grand Ballroom SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Dan Rather Keynote Interview TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070312T140000 DTEND;TZID=America/Chicago:20070312T150000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:gp27uqeh8gtrau8drt6damd36k@google.com CLASS:PUBLIC CREATED:20070305T200333Z DESCRIPTION:The MobileActive panel will feature some of the best and bright est minds in the newly blossoming arena of mobile technology and politics. And by "actvism" we just don't mean political. This panel will explore what it takes to use mobile technology to truly "mobilize" the masses around a cause\, idea\, candidate or even brand. The panel will be a great opportuni ty to meet some of the industries major players and learn from their failur es and success' in the technology that promises to be and already is the ne xt big thing in social activism and political campaigns around the world.\n \nModerator: Justin Oberman Consultant / Editor\, MOpocket\nJustin Oberman Consultant / Editor\, MOpocket\nJed Alpert CEO\, Rights Group/Mobil e Commons\nDouglas Busk VP Mktg & Prod Strategy\, SinglePoint\nRodger D esai CEO\, Rave Wireless\nJulie Barko Germany Deputy Dir\, Institut e for Politics Democracy & the Internet\nBen Rigby Co-Exec Dir\, Mobile Voter LAST-MODIFIED:20070307T170908Z LOCATION:Room 19AB SEQUENCE:0 STATUS:CONFIRMED SUMMARY:MobileActive: Mobilizing The Masses With Mobile Technology TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070312T113000 DTEND;TZID=America/Chicago:20070312T123000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:ckbfidt2v6qumd86umaiueuuf8@google.com CLASS:PUBLIC CREATED:20070305T195902Z DESCRIPTION:How can short narrative films stand out in the sea of short\, f unny\, and mostly non-narrative video clips that dominate the big video sha ring sites? Is a niche site the answer\, or are short films bound to be los t in the crowd? What's the incentive to site operators\, if any\, to featur e short film content.\n\nModerator: Ryan Ritchey Producer\, The Flux\nRyan Ritchey Producer\, The Flux\nAlexandra Delyle Managing Editor\, The Daily Reel\nMary Hodder CEO\, Dabble\nJoe Swanberg Dir\, Hannah Ta kes the Stairs LAST-MODIFIED:20070307T170853Z LOCATION:Room 12AB SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Being a Coppola in the "Brookers" Era TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070312T113000 DTEND;TZID=America/Chicago:20070312T123000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:b78l15doihjecgqm6hputh2hjo@google.com CLASS:PUBLIC CREATED:20070305T200210Z DESCRIPTION:What are the challenges facing mobile design? We're all aware i n a vague sense that mobile applications are the next "Big Thing" and that a lot of issues are arising from a lack of standards and limitations with t he interface. Listen to a range of designers and consultants who are buildi ng independent applications and games as well as extensions of massive onli ne presences discuss how they tackle these issues and what considerations t o take if we were to delve into that space ourselves?\n\nKevin Cheng Yahoo ! Inc\nMatt Jones Dir User-Experience Design\, Nokia\nSimon King Rese arch Engineer\, Yahoo! Research Berkeley\nJohn Poisson CEO\, Tiny Pic tures Inc\nAnita Wilhelm Co-Founder\, Caterpillar Mobile\n\n LAST-MODIFIED:20070307T170839Z LOCATION:Room Ballroom F SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Mobile Application Design Challenges and Tips TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070312T113000 DTEND;TZID=America/Chicago:20070312T123000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:lt63tfr6ongq4jt99k19ldrkt8@google.com CLASS:PUBLIC CREATED:20070305T200000Z DESCRIPTION:Whole new cultures are emerging around convergent media\, an ex ample of which is The Matrix Trilogy\, the narrativeis which is contained\, not just in the films\, but also in comics\, animé\, games\, and web sites all serving acommunity of participants - they're actually more than "fans. " Henry Jenkins' latest book\, Convergence Culture\, isan in-depth review a nd critique of several evolving transmedia cultures\, their quirks\, and th eir impact on ourperceptions.\n\ndanah boyd USC Annenberg Center\nHenry Je nkins Dir\, Comparative Media Studies - MIT\n\n LAST-MODIFIED:20070307T170817Z LOCATION:Room 8ABC SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Convergence Culture: A Conversation with Henry Jenkins TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070312T100000 DTEND;TZID=America/Chicago:20070312T110000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:1fothiv8n21vgmnkph2ang7uac@google.com CLASS:PUBLIC CREATED:20070305T195228Z DESCRIPTION:Where can you find Ajax enlightenment? At the mystical point wh ere akick-ass application connects perfectly with the Flow of the best user experiences. Let Masters Jeremy and Derek guide you there. You seek to infu se your work\, whether an app or a website feature\, withthe power of Ajax. But\, taking the wrong path at the beginning of yourproject will lead to f rustration for visitors\, rather than a graceful\,intuitive experience. Tru e Masters start with the right questions: Whenis Ajax an enhancement? When is it a hindrance? how can its energy bechannelled elegantly? This insightf ul session will be grounded inreal-life examples and demonstrations\, revea ling the impact of thechoices we make. Above all\, you'll learn the strateg ical thinking andhigher perspective that will ensure a brilliantly user-cen tered website.\n\nJeremy Keith Web Developer\, Clearleft Ltd\nDerek Fea therstone Further Ahead LAST-MODIFIED:20070307T170800Z LOCATION:Room 19AB SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Ajax Kung Fu Meets Accessibility Feng Shui TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070312T100000 DTEND;TZID=America/Chicago:20070312T110000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:knovmb0q9ci9gkapb2lis5btkk@google.com CLASS:PUBLIC CREATED:20070301T220916Z DESCRIPTION:In a digital world\, it is possible to design luxury lifestyles in the here-and-now without waiting for retirement. This presentation expl ores extremes of creating time and mobility\, including: how to check e-mai l twice a day...or once per week\; the end of time management and the birth of "selective ignorance"\; how to travel the world without your boss (or c ustomers) ever knowing. First 50 people to arrive will receive via mail a F REE advance copy of The 4-Hour Workweek.\n\nModerator: Tim Ferriss \, Crown /Random House\nTim Ferriss Crown/Random House LAST-MODIFIED:20070307T170742Z LOCATION:Room Day Stage SEQUENCE:0 STATUS:CONFIRMED SUMMARY:The 4-Hour Workweek: Secrets of Doing More with Less in a Digital W orld TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070312T100000 DTEND;TZID=America/Chicago:20070312T110000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:36mcgbknfk6kpnuvptvn7jn72s@google.com CLASS:PUBLIC CREATED:20070305T195644Z DESCRIPTION:Is Neal Stephenson's "metaverse" here\, and is it the Net's nex t generation -- or just a glorified game? Once gamer-only turf\, 3D virtual worlds like Second Life and World of Warcraft are now attracting millions of players-- and millions of dollars from corporations\, academia/non-profi ts\, and government agencies\, interested in the marketing\, research\, and prototyping possibilities. Is this the future of the Internet\, and if so\ , where do we go from here?\n\nModerator: Wagner James Au Online world Jour nalist/Blogger\, New World Notes/nwn.blogs.com\nWagner James Au Online wo rld Journalist/Blogger\, New World Notes/nwn.blogs.com\nRobin Hunicke L ead Designer\, Electronic Arts\nRobert Scoble Evangelist\, Microsoft Corporation\nSusan Wu Charles River Ventures\n\n LAST-MODIFIED:20070307T170726Z LOCATION:Room 9C SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Web 2.0 to 3D TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070312T100000 DTEND;TZID=America/Chicago:20070312T110000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:bng6217j3pimohvp494mqnt90c@google.com CLASS:PUBLIC CREATED:20070305T195350Z DESCRIPTION:As the consumer demand for games that appeal and sell to female players of all ages continues to grow\, new challenges and discoveries are bringing light to the immense potential of the female player marketplace. Major game publishers\, causal game developers and high-profile media enter prises are all working harder than ever to get more girls and women into ga mes\, by offering a more expansive range of product choices\, unique player experiences and targeted marketing campaigns. Join these experts to learn the latest trends and expectations for the growing female player market\, a nd how these demands are currently being met.\n\nModerator: Fiona Cherbak C hair Dev Committee\, Women in Games International\nFiona Cherbak Chair De v Committee\, Women in Games International\nSande Chen Lead Producer\, Boonty\nGano Haine VP of Prod Dev\, LimeLife Inc\nJane Pinckard Edi tor\, GameGirlAdvance\nSheri Graner Ray Sr Designer\, Sony Online Ent ertainment LAST-MODIFIED:20070307T170714Z LOCATION:Room 9AB SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Getting Girls Into The Game: Designing and Marketing Games for Fema le Players TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070311T170000 DTEND;TZID=America/Chicago:20070311T180000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:7fd6v91smf7ctrulv6vum4jvik@google.com CLASS:PUBLIC CREATED:20070305T194322Z DESCRIPTION:Computer technology has moved off the desktop and into homes\, cars\, pockets\, and urban streets\, in support of human relationships casu al or intimate. Sex is an important facet of human experience\, something t hat intertwines with intimacy\, domesticity\, mental health\, play\, and ma ny other areas of our lives. Sex + tech is more than lots o' internet porn. Let's talk about teledildonics\, virtuality\, intimate interfaces\, assist ive technologies\, and more.\n\nModerator: Amanda Williams \, University of California at Irvine\nAmanda Williams University of California at Irvine\ nViolet Blue Blogger\, Open Source Sex\nJohanna Brewer University of C alifornia at Irvine\nKyle Machulis Engineer\, Nonpolynomial Labs\nCory Silverberg Author & Educator\, Come As You Are & About.com\n\n LAST-MODIFIED:20070307T170643Z LOCATION:Room 9AB SEQUENCE:1 STATUS:CONFIRMED SUMMARY:Sex and Computational Technology TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070311T170000 DTEND;TZID=America/Chicago:20070311T180000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:qt3667oq5gtcfqej8v4aobevfc@google.com CLASS:PUBLIC CREATED:20070305T194201Z DESCRIPTION:We've got the participatory web\, Web 2.0\, whatever you want t o call it. Millions of amateurs now routinely use the web to create and dis tribute their own movies\, mash-ups\, blogs\, custom widgets\, interfaces\, and the like. This wave of user-created content is swelling towards video games and virtual worlds. PC games can be modded and customized\, console s ystems are really just powerfully networked computers in the process of ope ning up\, and virtual world platforms are emerging that allow you to create completely personalized identities and environments. More and more the mea ns of content creation are being offloaded from traditional top-down gaming companies to independent teams and individuals for self-expression\, perso nal projects and profit. This panel will examine the trend towards user-cre ation in gamespace and focus on new opportunities exemplified by virtual wo rld platforms like Second Life and Multiverse\, software developer kits for the next-gen console systems (Xbox 360\, Nintendo Wii\, and PlayStation 3) \, 3D map and modeling platforms like Google Earth and Microsoft Virtual Ea rth\, and the surrounding content creation tools\, both currently available and on the horizon. If you've ever wanted into the game or virtual world s pace on your own terms\, whether it's running around Halo looking like your real life self or getting your own vision for a virtual experience off the ground\, the doors are beginning to open\, you don't need a badge to get t o work\, and this panel is for you.\n\nModerator: Jerry Paffendorf \, The E lectric Sheep Company\nJerry Paffendorf The Electric Sheep Company\nJohn B acus Prod Mgr\, Google\nJamais Cascio World-Builder-in-Chief\, Open the Future\nRaph Koster Pres\, Areae Inc LAST-MODIFIED:20070307T170623Z LOCATION:Room 9C SEQUENCE:0 STATUS:CONFIRMED SUMMARY:On the Edge of Independent User-Creation in Gamespace TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070311T153000 DTEND;TZID=America/Chicago:20070311T163000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:e6cu3t04qe6urhshq8rgl6f99k@google.com CLASS:PUBLIC CREATED:20070305T193516Z DESCRIPTION:Most videogames rely on two simple forms of interactivity to te ll their story: shooting a stranger and navigating a building. But most gre at stories are about character emotions. This talk looks at examples of sta te-of-the-art technology\, emerging forms of gameplay\, and the non-player character as a literary form. We will then discuss where the NPC (non-playe r character) and QPC (quasi-player character) might be going in the coming years\, and what this means to online communities and games.\n\nModerator: Mark Stephen Meadows \, HeadCase\nMark Stephen Meadows HeadCase\nBen Cerve ny Playground Foundation\nJustin Hall Passively Multiplayer\nSusan Wu Ch arles River Ventures\n\n LAST-MODIFIED:20070307T170557Z LOCATION:Room 9C SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Virtual Worlds and Virtual Humans: NPCs and Avatars TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070311T153000 DTEND;TZID=America/Chicago:20070311T163000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:j6up0i5f6jr8qa6ke034mkp9s8@google.com CLASS:PUBLIC CREATED:20070305T193310Z DESCRIPTION:With the click of a mouse\, you can reach millions of fans with out spending millions of dollars. Movies are now sporting their own MySpace pages and blogs during production. Fans and moviemakers can connect from a ll over the world. Is the online presence of movies the new frontier for fi lmmakers?\n\nModerator: Scott Kirsner Editor\, CinemaTech\nScott Kirsner Editor\, CinemaTech\nScilla Andreen Co-Founder\, IndieFlix\nJim Mille r Executive Director\, Brave New Foundation\nIan Schafer CEO\, Deep Focus\nDavid Straus CEO\, Without A Box Inc\nJoe Swanberg Dir\, Ha nnah Takes the Stairs\nLance Weiler Filmmaker\, Workbook Project LAST-MODIFIED:20070307T170538Z LOCATION:Room 12AB SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Building an Online Fan Base TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070311T140000 DTEND;TZID=America/Chicago:20070311T150000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:cq81vups79h0td9ocfvjfbebng@google.com CLASS:PUBLIC CREATED:20070305T193103Z DESCRIPTION:Practical advice about designing and developing for the mobile web is virtually non-exisitant. As a web developer it can be difficult to m ake heads or tails about one of the essential mediums of the information ag e. At the end of this session you will know not only how to create mobile w ebsites\, but why you should from one of the experts in the field.\n\nModer ator: Brian Fling Dir of Strategy\, Blue Flavor\nBrian Fling Dir of Strat egy\, Blue Flavor\n\n LAST-MODIFIED:20070307T170520Z LOCATION:Room 18ABCD SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Everything You Always Wanted to Know About the Mobile Web...but Wer e Afraid to Ask TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070311T140000 DTEND;TZID=America/Chicago:20070311T150000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:vc6vhulhoh8u4a4vp5rt0cshlc@google.com CLASS:PUBLIC CREATED:20070301T220843Z DESCRIPTION:Fried and Torrone cover a variety of fascinating topics includi ng open source\, hacking and the do-it-yourself (DIY) technology movement.\ n\nLimor Fried Adafruit Industries\nPhillip Torrone Sr Editor\, MAKE m agazine LAST-MODIFIED:20070307T170503Z LOCATION:Room Hilton / Grand Ballroom SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Keynote Conversation: Limor Fried / Phil Torrone TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070311T113000 DTEND;TZID=America/Chicago:20070311T123000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:94fq1711o24874d5hon8tds4r0@google.com CLASS:PUBLIC CREATED:20070301T211416Z DESCRIPTION:So you are easily distracted by whatever new is happening. Lear n how to use new media to turn this supposed weakness into your greatest st rength.\n\nJim Coudal Pres\, Coudal Partners\nBrendan Dawes magneticNo rth LAST-MODIFIED:20070307T170439Z LOCATION:Room 19AB SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Making Your Short Attention-Span Pay Big Dividends TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070311T113000 DTEND;TZID=America/Chicago:20070311T123000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:dbfs3doij3m6monnst0j13d07o@google.com CLASS:PUBLIC CREATED:20070305T192838Z DESCRIPTION:Have you ever wondered how the top designers work their magic? What is their workflow? What tools and techniques work best for them as the y create compelling and inspiring designs. Find out the workflows that work best in today's fast paced environments. Get tips and best practices as tr ue 'Design Superheroes' share their craft.\n\nModerator: Kelsey Ruger Dir T ech & Creative Svcs\, The Moleskin\nBryan Veloso Avalonstar\nJeff Croft Web Designer\, World Online\nVeerle Pieters CEO/Graphic/Web Designer\, Duoh! nv\nKelsey Ruger Dir Tech & Creative Svcs\, The Moleskin LAST-MODIFIED:20070307T170415Z LOCATION:Room 18ABCD SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Design Workflows at Work: How Top Designers Work Their Magic TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070311T100000 DTEND;TZID=America/Chicago:20070311T110000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:684evoi59s0tt0m5vfvqn5vmuc@google.com CLASS:PUBLIC CREATED:20070301T211409Z DESCRIPTION:User-Centered Design has been the predominant method for the de sign of successful experiences for years\, but Donald Norman's notion of Ac tivity-Centered Design advocates ignoring the idiosyncrasies and demands of specific user types to instead focus on the user's whole activity. In this session\, experts in the field of Interaction Design and Usability come to gether to debate the merits of each approach and find the solutions that wo rk.\n\nModerator: Robert Hoekman Interaction Designer | Consultant\, www.rh jr.net\nRobert Hoekman Jr Interaction Designer | Consultant\, www.rhjr. net\nSarah Bloomer Principal\, Sarah Bloomer & Co\nMark Schraad Sr Us er Interaction Designer\, AOL\nChristina Wodtke CEO\, Cucina Media LAST-MODIFIED:20070307T170355Z LOCATION:Room 18ABCD SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Why We Should Ignore Users TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070311T100000 DTEND;TZID=America/Chicago:20070311T110000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:uk12tecgehpe72ruk41r23sg18@google.com CLASS:PUBLIC CREATED:20070305T192736Z DESCRIPTION:For a variety of reasons\, the short film is 'back' in a big\, bad way. Did it ever leave? Filmmakers and producers chat about the 2007 mo del for short-form artists\, and the all-important question: 'How do I make any money as a shorts filmmaker?'\n\nModerator: Jeffrey Abramson VP of Fil m\, Gen Art\nJeffrey Abramson VP of Film\, Gen Art\nNicole Barnette D ir\, Fourteen\nEvan Fleischer VP Alternative & Co-Branded Programming\, IFC\nPatrick Kwiatkowski Founder\, Microcinema Intl\nJason Meil SV P Original Programming & Acquisitions\, Current TV\nJamie Patricof Prod ucer\, Confessions of a Superhero LAST-MODIFIED:20070307T170337Z LOCATION:Room 12AB SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Long Talks on the Short Form TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070311T100000 DTEND;TZID=America/Chicago:20070311T110000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:e9lpej2ajuiv7gr3v50cpjlgd8@google.com CLASS:PUBLIC CREATED:20070305T192658Z DESCRIPTION:Handheld game platforms like the Nintendo DS and GBA enjoy huge install bases\, strictly controlled development tools and\, in the case of the DS\, impressive horsepower. Yet some of the most innovative applicatio ns spring not from sanctioned use but from homebrew non-game programs and h acks. Featuring exploitations of modern handheld game systems\, and even so me vintage ones\, this panel demonstrates how popular game hardware is mani pulated for innovative artistic and commercial ends.\n\nModerator: Rodney G ibbs \, Amaze Entertainment (acquired by Foundation 9 Entertainment)\nRodne y Gibbs Amaze Entertainment (acquired by Foundation 9 Entertainment)\nRich LeGrand Pres\, Charmed Labs\nBob Sabiston Pres\, Flat Black Films\ nPaul Slocum Tree Wave\n\n LAST-MODIFIED:20070307T170317Z LOCATION:Room 9C SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Game Perverts: A Robot\, a DS and a Dot Matrix Printer Menage a Tro is TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070310T170000 DTEND;TZID=America/Chicago:20070310T180000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:8thpj5h8ptpiloi45s4m8mhuu4@google.com CLASS:PUBLIC CREATED:20070305T191827Z DESCRIPTION:Sex\, politics\, and religion: the three things you're not supp osed to talk about with people you don't know. And yet we find lots of all three on the web\, although religion is arguably the least visible. How doe s the blurring of the boundary between public and private space online affe ct the way we talk about spirituality? How do online faith communities diff er from traditional offline ones? All this and more...\n\nModerator: James McNally Proprietor\, Consolation Champs\nJames McNally Proprietor\, Con solation Champs\nRachel Barenblat Velveteen Rabbi\nKevin Lawver AOL\nHuss ein Rashid islamicate\nGordon Atkinson Real Live Preacher LAST-MODIFIED:20070307T170125Z LOCATION:Room 9C SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Ghost in the Machine: Spirituality Online TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070310T170000 DTEND;TZID=America/Chicago:20070310T180000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:ccfdvmttmkgkm0i7gmbtpc81rg@google.com CLASS:PUBLIC CREATED:20070305T192253Z DESCRIPTION:With the advent of videoblogging\, independent producers are ex ploring boundaries and using technology to create professional content in t heir living rooms. In this panel we'll explore the ins and outs of forming a new media production company\, the technology/content marriage\, building online communities\, the aesthetics of video on the web\, the trials and t ribulations of working with a limited staff and budget\, and the challenge of ultimately becoming profitable.\n\nModerator: Zadi Diaz Principal\, Smas hface Productions\nZadi Diaz Principal\, Smashface Productions\nAndrew Baron Owner\, Rocketboom\nRyanne Hodson Prod Editor\, RyanIsHungry. com\nDavid Prager COO\, Revision3 Corporation\nDouglas Sarine Co-Owne r\, Beatbox Giant Productions LAST-MODIFIED:20070307T170108Z LOCATION:Room 12AB SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Production Companies 2.0: Taking Online Video to the Next Level TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070310T170000 DTEND;TZID=America/Chicago:20070310T180000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:t7imq4cjk2hihl52kvu4qjamq0@google.com CLASS:PUBLIC CREATED:20070305T192014Z DESCRIPTION:Last year online mapping was emerging\, now it's everywhere\; o n your mobile\, in your camera\, on your wearable head-up display\, in your location aware clothing\, even on paper and in your kids. Which of those d id I totally make up? Guess it's time to check in with those people who act ually make maps\, merge virtual and real worlds at location flux points\, a nd\, you know\, put maps online.\n\nModerator: Daniel Catt Maker\, Yahoo!\n Daniel Catt Maker\, Yahoo!\nTom Carden Stamen Design\nAaron Cope hac kr\, Flickr\nIan White CEO\, Urban Mapping Inc\nValerie Williamson VP Mktg and Business Dev\, Electric Sheep Company\n\n LAST-MODIFIED:20070307T170048Z LOCATION:Room Ballroom F SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Mapping: Where the F#*% Are We Now? TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070310T160500 DTEND;TZID=America/Chicago:20070310T163000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:n9u1an449bl8aorhqmsmct7t8s@google.com CLASS:PUBLIC CREATED:20070305T191539Z DESCRIPTION:Since its inception\, the Web's been repeatedly destabilized by misuse of its original intentions. Gray-hat implementations like leeched i mages\, scraped screens\, and hacked-up script tags gave rise to the busine ss models that made the Web profitable\, most notably\, banner ads. Standar ds purists go all pale and weak in the knees ... but the bizdev guys just l ove 'em. In this panel\, we discuss the philosophical implications of the b est-known hacks and what businesses are doing to protect themselves or take advantage of them.\n\nKent Brewster Technology Evangelist\, Yahoo!\nSe rgio Villarreal Pixel Pusher\, Slide Inc LAST-MODIFIED:20070307T170028Z LOCATION:Room 19AB SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Web Hacks: Good or Evil (or: Welcome to Web 2.666) TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070310T153000 DTEND;TZID=America/Chicago:20070310T155500 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:df5a5n5nj2r5pt0u0kebudr0r0@google.com CLASS:PUBLIC CREATED:20070305T191057Z DESCRIPTION:As online information gets more complex and Web design gets mor e powerful\, we're increasingly turning to the rules of traditional design to help shape our online experiences. This is a how-to panel on how to appl y grid-based logic to Web layouts for maximum impact.\n\nMark Boulton Own er\, Mark Boulton Design\nKhoi Vinh Design Dir\, The New York Times LAST-MODIFIED:20070307T170005Z LOCATION:Room 18ABCD SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Grids Are Good and How to Design with Them TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070310T140000 DTEND;TZID=America/Chicago:20070310T150000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:dn5ptdavd8vl3a7uaa4i1mi8vk@google.com CLASS:PUBLIC CREATED:20070305T190958Z DESCRIPTION:There's a lot you can learn from just looking at your own code line by line. Join us as we dissect a live web application that uses modern web technologies and see how the code can show us what it took to create a web app from idea to launch. We'll answer questions about conversion ratio s\, after launch concerns\, attracting users\, code line counts\, and how m uch does Ajax really help or hurt\, and at what cost to development time? D oes implementing a payment system really take a third of your code? Find ou t the answers to these and much more as we see which business processes wer e the easiest to implement by looking at code length\, time to implement\, and the support required.\n\nModerator: Ryan Campbell Co-founder\, Infinity Box Inc\nRyan Campbell Co-founder\, Infinity Box Inc\nWilliam Flagg Pres\, RegOnline\nJohn Zeratsky Designer\, FeedBurner\nJosh Williams CEO\, Firewheel Design LAST-MODIFIED:20070307T165941Z LOCATION:Room Ballroom F SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Web App Autopsy TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070310T113000 DTEND;TZID=America/Chicago:20070310T123000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:f5v6sk6mp2or56t31jfdalme50@google.com CLASS:PUBLIC CREATED:20070301T211337Z DESCRIPTION:Making software predictable and consistent makes it much easier to use. This session will explain UI consistency and point out examples of failures and their consequences. We'll discuss when it's appropriate to br eak consistency\, and how to build tools and process to ensure applications are consistent with human interface guidelines and real-world practices. S pecific attention will be paid to consistency in your everyday tools: Mac O S X and Adobe applications.\n\nModerator: Paul Schreiber Screen Real Estate Agent\, Apple\nPaul Schreiber Screen Real Estate Agent\, Apple\nJennif er Fraser Lead User Experience Designer\, Corel Corporation\nAlex Grave ley Sr Engineer\, VMware Inc\nSteve Johnson Sr User Experience Mgr\, Adobe Systems Inc LAST-MODIFIED:20070307T165923Z LOCATION:Room Day Stage SEQUENCE:1 STATUS:CONFIRMED SUMMARY:Getting to Consistency: Don't Make Your Users Think TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070310T113000 DTEND;TZID=America/Chicago:20070310T123000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:l4hgr687762u7q5na03p1q5um8@google.com CLASS:PUBLIC CREATED:20070305T190920Z DESCRIPTION:It's a 'dog eat dog' world in the media business. And\, now tha t filmmakers and the film industry are catching up to what online businesse s have known for a while -- how can they make the most of it all? Does the Internet open up even more avenues for film producers and directors? Or\, a re there just as many limits?\n\nModerator: Scott Kirsner Editor\, CinemaTe ch\nScott Kirsner Editor\, CinemaTech\nRick DeVos CEO\, Spout LLC\n David Dinerstein Pres of Intl Mktg and Distribition\, Lakeshore Enterta inment\nDavid Gale Exec. VP\, MTV New Media\nTracy Mercer ClickStar In c LAST-MODIFIED:20070307T165904Z LOCATION:Room 12AB SEQUENCE:0 STATUS:CONFIRMED SUMMARY:New Dogs\, New Tricks: New Media Goes to the Movies TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070310T100000 DTEND;TZID=America/Chicago:20070310T110000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:8c1pv9e6g23unbm38b3122mbrs@google.com CLASS:PUBLIC CREATED:20070305T190256Z DESCRIPTION:With two excellent libraries released in the last year from Goo gle (AJAXSLT) and Sarissa\, client-side XSLT in Javascript is becoming a re al option for developers. By promising device independance\, platform indep endance\, and web-oriented\, distrubuted computing potential\, XSLT offers component developers an avenue perfectly suited for web services specializi ng in XML and XHTML. With XSLT 2.0 and XForms support coming up around the bend\, it's time to revisit some ways in which XSLT can help speed up repet itive DOM manipulations.\n\nModerator: Lindsey Simon Web Developer\, Dishol a/Google\nLindsey Simon Web Developer\, Dishola/Google\nJoe Orr Dev\, NYCircuits Inc\n\n LAST-MODIFIED:20070307T165848Z LOCATION:Room 8ABC SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Why XSLT is Sexy TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070310T100000 DTEND;TZID=America/Chicago:20070310T110000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:1f1mjta5c87gdbkc6hj6m1e700@google.com CLASS:PUBLIC CREATED:20070301T211329Z DESCRIPTION:The decision has been made to have ads on your site\, but befor e you place any ads\, what should you consider\; selling your own ad space\ , being part of a small ad network or teaming up with a search engine. Find out what each has to offer while learning what to look for in an advertisi ng partner.\n\nModerator: Jonathan Weber Founder & Editor in Chief\, NewWes t.Net\nJonathan Weber Founder & Editor in Chief\, NewWest.Net\nLarry Al len SVP\, TACODA\nPatrick McCarthy Dir of Business Dev\, Right Medi a\nCody Simms Sr Prod Mgr\, Yahoo!\nJustin Ward Advertising Operation s\, FeedBurner LAST-MODIFIED:20070307T165830Z LOCATION:Room 9AB SEQUENCE:1 STATUS:CONFIRMED SUMMARY:Online Publishers & Ad Networks TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070309T170000 DTEND;TZID=America/Chicago:20070309T180000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:jl4pprhu7jjoa4hemc6h1ejl5c@google.com CLASS:PUBLIC CREATED:20070305T185820Z DESCRIPTION:Panels or parties? Sleep or another trip to Starbucks? Experien ced pros give their insights on making the most of your next few days in ge ek wunderland.\n\nModerator: Min Jung Kim \, Photobucket\nMin Jung Kim Pho tobucket\nGlenda Bautista Agendacide\nTantek Çelik Chief Technologist\, Technorati\nNick Douglas Dir\, Look! Shiny!\nAndrew Huff Editor & P ublisher\, Gapers Block\nLynne d Johnson Senior Editor\, fastcompany. com\nTony Pierce Editor\, LAist.com LAST-MODIFIED:20070307T165724Z LOCATION:Room 9ABC SEQUENCE:0 STATUS:CONFIRMED SUMMARY:How to Rawk SXSW TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070309T170000 DTEND;TZID=America/Chicago:20070309T180000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:s5kdm42at1v7765c3hmh4k3ddc@google.com CLASS:PUBLIC CREATED:20070301T211318Z DESCRIPTION:Location: Room Carver Library\n\nLearn how you can effortlessly set up your own videoblog -- and contemplate the immense power inherent in this new form of media. We'll show you what people are doing today\, take you through the basics of getting started and look at what makes videoblogg ing different than filmmaking or television.\n\nThis special panel takes pl ace at the Carver Museum Cultural Center (1161 Angelna Street). FREE admiss ion\, no badge or pre-event signup needed to attend this session.\n\nModera tor: Michael Verdi \, freevlog.org\nMichael Verdi freevlog.org\nJay Dedman Spinxpress\nRyanne Hodson Prod Editor\, RyanIsHungry.com LAST-MODIFIED:20070307T165654Z LOCATION:Room Carver Library SEQUENCE:1 STATUS:CONFIRMED SUMMARY:Your Video Blog Can Save the World TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070309T153000 DTEND;TZID=America/Chicago:20070309T163000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:rjh32arr2lnomt1mln2vuhll7c@google.com CLASS:PUBLIC CREATED:20070301T211305Z DESCRIPTION:Location: Room 9ABC\n\nHow did Snakes On A Plane become cult ph enomena before it even came out? Thank the bloggers\, a snake crazed Intern et fan base and the best movie title ever. Surprisingly\, New Line Cinemas was disappointed. They thought the Internet hype would bolster box office r eceipts more than it did. Is New Line not viewing the whole picture or is t he hype created by blogs and social network sites overrated?\n\nModerator: Alex Williams Dir of Community Dev\, SplashCast\nAlex Williams Dir of Com munity Dev\, SplashCast\nCorey Denis IODA Digital Mktg Mgr\, IODA\nMo lly Wright Steenson Girlwonder.com\nKris Krug Pres\, Bryght LAST-MODIFIED:20070307T165638Z LOCATION:Room 9ABC SEQUENCE:1 STATUS:CONFIRMED SUMMARY:The Real Story Behind Snakes on a Plane TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070309T120000 DTEND;TZID=America/Chicago:20070309T150000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:2tq69001n0p1mm1hsol1ikdbek@google.com CLASS:PUBLIC CREATED:20070307T164509Z LAST-MODIFIED:20070307T164532Z SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Registration and Check In TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070313T120000 DTEND;TZID=America/Chicago:20070313T160000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:jruchqsveha7a8dga47b56ll5c@google.com CLASS:PUBLIC CREATED:20070307T144848Z LAST-MODIFIED:20070307T144901Z SEQUENCE:0 STATUS:CONFIRMED SUMMARY:iF! Trade Show + Exhibition TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070312T120000 DTEND;TZID=America/Chicago:20070312T180000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:phleaapma5i92a56caqmds79mg@google.com CLASS:PUBLIC CREATED:20070307T144841Z LAST-MODIFIED:20070307T144841Z SEQUENCE:0 STATUS:CONFIRMED SUMMARY:iF! Trade Show + Exhibition TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070311T120000 DTEND;TZID=America/Chicago:20070311T180000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:5u7ch4jkd6eoblku6vlkqkks2o@google.com CLASS:PUBLIC CREATED:20070307T144831Z LAST-MODIFIED:20070307T144831Z SEQUENCE:0 STATUS:CONFIRMED SUMMARY:iF! Trade Show + Exhibition TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070311T120000 DTEND;TZID=America/Chicago:20070311T180000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:josjh2edp293olci9hqo3a3dpg@google.com ATTENDEE;CUTYPE=GROUP;ROLE=REQ-PARTICIPANT;PARTSTAT=ORGANIZER;CN=SXSW Event s;X-NUM-GUESTS=0:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.google.co m CLASS:PUBLIC CREATED:20070305T213903Z DESCRIPTION:First floor of the Austin Convention Center LAST-MODIFIED:20070305T214013Z LOCATION: SEQUENCE:1 STATUS:CONFIRMED SUMMARY:ScreenBurn Arcade TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070310T120000 DTEND;TZID=America/Chicago:20070310T180000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:sgpkel784n6heer44jt18vk95k@google.com ATTENDEE;CUTYPE=GROUP;ROLE=REQ-PARTICIPANT;PARTSTAT=ORGANIZER;CN=SXSW Event s;X-NUM-GUESTS=0:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.google.co m CLASS:PUBLIC CREATED:20070305T213747Z LAST-MODIFIED:20070305T214004Z LOCATION:First floor of the Austin Convention Center SEQUENCE:1 STATUS:CONFIRMED SUMMARY:ScreenBurn Arcade TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070312T190000 DTEND;TZID=America/Chicago:20070312T213000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:fg15diic76ufcl86irikd4q91k@google.com CLASS:PUBLIC CREATED:20070305T202410Z DESCRIPTION:The premise is deliciously simple: 20 participants\, two minute s each\, one (vaguely existential) question. The burning query: "What If?" 20 x 2\, in its seventh year at SXSW\, brings together a handpicked collect ion of bloggers\, designers\, musicians and more. Don't miss it. LAST-MODIFIED:20070305T205443Z LOCATION:The Parish (214 E 6th St\, above Jazz on 6th) SEQUENCE:1 STATUS:CONFIRMED SUMMARY:20x2 TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070313T190000 DTEND;TZID=America/Chicago:20070313T210000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:e12ckh6gckvi3e2ir4qplbkk6o@google.com CLASS:PUBLIC CREATED:20070305T205020Z DESCRIPTION:Stay tuned to the Evening Events page for complete details on t he incredible bash that will officially close the 2007 SXSW Interactive Fes tival. The 2007 SXSW Interactive Festival Closing Party is presented by Med ia Temple. LAST-MODIFIED:20070305T205020Z LOCATION:The Foundation (307 W 5th St @ Lavaca) SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Media Temple Closing Party TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070313T190000 DTEND;TZID=America/Chicago:20070313T210000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:jl6mehefnfoudnrum97qgv72u0@google.com CLASS:PUBLIC CREATED:20070305T204857Z DESCRIPTION:BowChica Mobile presents the 6th annual fluffertraX Party with a music and video set by dj vanya. Fluffer girls\, surprise guests\, prizes and more. SXSW participants may prepare in advance\, by aiming cellphones at sxsw.bowchica.mobi. LAST-MODIFIED:20070305T204944Z LOCATION:Lucky Lounge (209-A W 5th St) SEQUENCE:1 STATUS:CONFIRMED SUMMARY:flufferTrax Party TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070312T223000 DTEND;TZID=America/Chicago:20070313T023000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:er4hleo3qepejjh130gbtba7ro@google.com CLASS:PUBLIC CREATED:20070305T202630Z DESCRIPTION:Blue Flavor\, Bryght and Raincity Studios are proud to present the second annual South by Northwest (SXNW) geek fest party at the Iron Cac tus in Downtown Austin. We'll have plenty of free drinks and cool people to meet. This year we have booked virtually the whole venue but please let us know you are coming so we can plan ahead. RSVP via upcoming.org. Hope to s ee you there! LAST-MODIFIED:20070305T202630Z LOCATION:Iron Cactus (606 Trinity @ 6th St) SEQUENCE:0 STATUS:CONFIRMED SUMMARY:South by Northwest TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070312T200000 DTEND;TZID=America/Chicago:20070313T000000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:uus2ola6bsm7l74tu85rcjv7vo@google.com CLASS:PUBLIC CREATED:20070305T202522Z DESCRIPTION:Experience the future as Jules Verne and H.G. Wells imagined it ! We'll have vaudeville acts\, live music by White Ghost Shivers\, costumed characters\, and our "Modern Marvels" showcase of Steampunk interactive ar twork. Creative dress encouraged\, but not required. Presented by EFF\, EFF -Austin and Fish & Richardson. LAST-MODIFIED:20070305T202533Z LOCATION:Side Bar (602 E 7th St) SEQUENCE:1 STATUS:CONFIRMED SUMMARY:Drinks with Lifehacker TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070312T190000 DTEND;TZID=America/Chicago:20070313T000000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:dirnndrc77qemuriftgl85csio@google.com CLASS:PUBLIC CREATED:20070305T202441Z DESCRIPTION:Experience the future as Jules Verne and H.G. Wells imagined it ! We'll have vaudeville acts\, live music by White Ghost Shivers\, costumed characters\, and our "Modern Marvels" showcase of Steampunk interactive ar twork. Creative dress encouraged\, but not required. Presented by EFF\, EFF -Austin and Fish & Richardson. LAST-MODIFIED:20070305T202458Z LOCATION:Scholz Garden (1607 San Jacinto) SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Futures of the Past: Steampunk Showcase TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070312T190000 DTEND;TZID=America/Chicago:20070312T203000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:bje5iqq2l1gaku91a08nqb2tnc@google.com CLASS:PUBLIC CREATED:20070305T202341Z DESCRIPTION:Each guest\, 1 beer.\nWhat is worth our full attention? How do we give it? Each guest\, leading indie geeks\, musicians\, filmmakers and a ttention cultivators will join Heather at her 11th SXSW appearance for as l ong as it takes them to drink one beer. FREE. RSVP. Guests include: Justin Hall (links.net)\, Ryanne Hodson (Ryanishungry.com)\, Micki Krimmel (Mickip edia.com) and Liz Belile (yoga teacher + feminist p*rnster). LAST-MODIFIED:20070305T202341Z LOCATION:The Ritz (320 E 6th St) SEQUENCE:0 STATUS:CONFIRMED SUMMARY:The Heather Gold Show at SXSW TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070310T180000 DTEND;TZID=America/Chicago:20070310T200000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:g2ujasc6adpctgdimvfi3netg8@google.com ATTENDEE;CUTYPE=GROUP;ROLE=REQ-PARTICIPANT;PARTSTAT=ORGANIZER;CN=SXSW Event s;X-NUM-GUESTS=0:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.google.co m CLASS:PUBLIC CREATED:20070301T191326Z DESCRIPTION:An open mic and science fair mashup\, Dorkbot gathers artists a nd hackers to do strange things with electricity. Robots\, geeks\, music\, high voltage and beer. Will it blend? Dorkbot-Austin is sponsored by Make M agazine\, the International Game Developers Association-Austin and SXSW Int eractive. LAST-MODIFIED:20070305T202152Z LOCATION:Brush Square Park SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Dorkbot TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070310T200000 DTEND;TZID=America/Chicago:20070310T230000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:iaq1u8iagtl1cv3o2knrlkitoo@google.com ATTENDEE;CUTYPE=GROUP;ROLE=REQ-PARTICIPANT;PARTSTAT=ORGANIZER;CN=SXSW Event s;X-NUM-GUESTS=0:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.google.co m CLASS:PUBLIC CREATED:20070301T191410Z DESCRIPTION:Stay tuned to the Evening Events page for complete details on t he spectacular blow-out that will officially launch the 2007 SXSW Interacti ve Festival. The 2007 SXSW Interactive Opening Party is presented by frog d esign. LAST-MODIFIED:20070305T202114Z LOCATION:401 Guadalupe SEQUENCE:0 STATUS:CONFIRMED SUMMARY:frog design SXSW Opening Party TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070310T220000 DTEND;TZID=America/Chicago:20070311T030000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:1odf81kupa3kq32j8f7b1pk4f0@google.com CLASS:PUBLIC CREATED:20070305T192447Z DESCRIPTION:On Saturday night\, everyone who's anyone will be at "8-bit\," SXSW Interactive's first annual opening night afterparty\, hosted by 30 Box es\, Rocketboom\, and Satisfaction (the folks behind Rubyred Labs and Valle yschwag). There will be a bar and a patio\, free alcohol\, DJ INVIDKLLR and DJ V.I.N.Cent\, and several stand-up arcade games for your early 80's amus ement. Frogger or Ms. Pac-Man\, anyone? LAST-MODIFIED:20070305T202054Z LOCATION:Scoot Inn (1308 E 4th St @ Novasota) SEQUENCE:1 STATUS:CONFIRMED SUMMARY:8-bit at Scoot Inn TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070310T220000 DTEND;TZID=America/Chicago:20070311T030000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:0jv606npre173md1liuvf8c454@google.com ATTENDEE;CUTYPE=GROUP;ROLE=REQ-PARTICIPANT;PARTSTAT=ORGANIZER;CN=SXSW Event s;X-NUM-GUESTS=0:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.google.co m CLASS:PUBLIC CREATED:20070301T191239Z DESCRIPTION:BuzzFeed and Ze Frank host a party featuring a performance by Z e\, mic wrecking by Juiceboxx\, plenty of drinks\, and a roof deck. For all the details click here. LAST-MODIFIED:20070305T202025Z LOCATION:Molotov Lounge (Corner of 6th and West Ave) SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Buzzfeed and Ze Frank at Molotov Lounge TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070310T220000 DTEND;TZID=America/Chicago:20070311T030000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:tjtngp38i8n24re2rgsj63a8ac@google.com CLASS:PUBLIC CREATED:20070305T192353Z DESCRIPTION:The Austin Museum of Digital Art presents a hi-tech lounge / ar t party featuring video projections\, digital prints\, and interactive inst allations. The main event will be a Laptop Battle where local electronic mu sicians engage in competition to musically outperform each other. LAST-MODIFIED:20070305T202002Z LOCATION:The Mohawk 912 Red River SEQUENCE:0 STATUS:CONFIRMED SUMMARY:AMODA Digital Showcase at The Mohawk TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070311T210000 DTEND;TZID=America/Chicago:20070312T010000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:sem688dj6e5e32hcdusjagi33k@google.com CLASS:PUBLIC CREATED:20070305T194914Z DESCRIPTION:\nAustin City Limits Studio (2504 B Whitis\, Corner of Guadalup e & Dean Keeton)\nWhether your medium is words or images\, tunes or t-shirt s\, we've got the party for you! Come join us at the legendary Austin City Limits sound stage for a gig with indie darlings Voxtrot and friends. Forge t the flavor of your badge\, come mingle across mediums. Powered by the mer ry folks at Alfred A. Knopf\, Blogads\, GMD Studios\, Lulu\, MindCandy and PBS. LAST-MODIFIED:20070305T201937Z LOCATION:ACL Studio 2504 B Whittis (Corner of Guadalupe and Dean Keeton) SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Come Mashup with Us TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070311T220000 DTEND;TZID=America/Chicago:20070312T020000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:emnb1rg5i66cvg6hge6r1a9a4g@google.com CLASS:PUBLIC CREATED:20070305T195007Z DESCRIPTION:Your friends at Chow\, Consumating and Webshots bring you two o f Austin's best bands\, accompanied by delicious cocktails and delightful s nacks. Featuring What Made Milwaukee Famous\, the Lemurs\, and DJ sets by S tay Gold.\n LAST-MODIFIED:20070305T201912Z LOCATION:The Mohawk 912 Red River SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Chow Consumating Webshots Party at The Mohawk 912 Red River TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070311T210000 DTEND;TZID=America/Chicago:20070311T230000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:0pb1f0p956ve56apkhrbd0vc2g@google.com CLASS:PUBLIC CREATED:20070305T194751Z DESCRIPTION:Celebrate an incredible year in Indie Film and Independent Medi a with us at Film Baby's annual SXSW party. The evening will feature libera l pours\, projected imagery\, one of a kind art\, and AMAZING music. Entert ainment & Aesthetics: temporary installation by world renown fabric sculpto r-architect Soo-Hwa Yuan\, music by LA Troubadour Coby Brown\, G-4's Zachar iah and San Francisco's best\, DJ Mancub. LAST-MODIFIED:20070305T201901Z LOCATION:Whiskey Bar 303 W 5th St. SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Film Baby Party at Whiskey Bar 303 W 5th St. TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070312T180000 DTEND;TZID=America/Chicago:20070312T200000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:3b0lme6n3hincfu094krvj7td0@google.com CLASS:PUBLIC CREATED:20070305T201757Z LAST-MODIFIED:20070305T201825Z LOCATION:Buffalo Billiards (201 E 6th St) SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Austin on rails Happy Hour TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070312T180000 DTEND;TZID=America/Chicago:20070312T190000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:6bnkmrrvopm0e97ndd0chagh5o@google.com CLASS:PUBLIC CREATED:20070305T201742Z LAST-MODIFIED:20070305T201742Z LOCATION:Brush Square Park SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Nuclear Taco Night at Brush Square Park TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070311T193000 DTEND;TZID=America/Chicago:20070311T204500 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:93tjharq87216tsn4r69ksehc0@google.com CLASS:PUBLIC CREATED:20070301T222241Z DESCRIPTION:The Web Awards Ceremony is the centerpiece of evening activitie s at the SXSW Interactive Festival. For the event's ten-year anniversary\, popular videoblogger Ze Frank of the Show will serve as host and emcee. The SXSW Web Awards are presented by Adobe. LAST-MODIFIED:20070305T194718Z LOCATION:Downtown Hilton Hotel (500 E 4th) SEQUENCE:0 STATUS:CONFIRMED SUMMARY:10th Annual SXSW Web Awards Ceremony TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070310T160500 DTEND;TZID=America/Chicago:20070310T163000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:ec1n9hktaqs3to69qodp9q84ro@google.com CLASS:PUBLIC CREATED:20070305T191337Z DESCRIPTION:With the exploding popularity of DOM Scripting\, Ajax and JavaS cript in general\, it's important to know what to do -- and what not to do -- when dealing with these technologies.This session will walk you through several real-world examples\, pointing out common mistakes that hinder usab ility\, accessibility\, and searchwhile teaching you ways to avoid them alt ogether\, either programmatically or simply by altering the way you think a bout JavaScript-based interactivity. LAST-MODIFIED:20070305T191652Z LOCATION:Room 18ABCD SEQUENCE:1 STATUS:CONFIRMED SUMMARY:Ruining the User Experience: When JavaScript and Ajax Go Bad TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070310T153000 DTEND;TZID=America/Chicago:20070310T155500 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:bpk1dl9tl1v96nblja5sjro7ec@google.com CLASS:PUBLIC CREATED:20070305T191227Z DESCRIPTION:If your web application can't easily be adapted as a classic te xt adventure\, your application has serious problems on multiple levels. Ap plications that can't be easily adapted likely suffer from application stru cture and design problems\, UI dependency\, to organizational politics and bad decisions. Applications with open APIs\, simple information organizatio n\, built in the spirit of sharing make great text adventures\, and not coi ncidentally\, are usually very successful as web application. LAST-MODIFIED:20070305T191227Z LOCATION:Room 9AB SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Your Web Application as a Text Adventure TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070309T193000 DTEND;TZID=America/Chicago:20070310T000000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:8mso9m3n957vi8sihrnb3ek60s@google.com CLASS:PUBLIC CREATED:20070305T190011Z DESCRIPTION:$15 at door LAST-MODIFIED:20070305T190023Z LOCATION:Cactus Cafe SEQUENCE:1 STATUS:CONFIRMED SUMMARY:Ian Moore at Cactus Cafe TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070312T180000 DTEND;TZID=America/Chicago:20070312T200000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:bdlgql4482tdpqnn25ldfl9cso@google.com ATTENDEE;CUTYPE=GROUP;ROLE=REQ-PARTICIPANT;PARTSTAT=ORGANIZER;CN=SXSW Event s;X-NUM-GUESTS=0:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.google.co m CLASS:PUBLIC CREATED:20070301T191617Z DESCRIPTION:Bootstrappers and Beers\n6:00 pm - 8:00 pm\nCedar Door (201 Bra zos) LAST-MODIFIED:20070301T221005Z LOCATION:Cedar Door (201 Brazos) SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Bootstrappers and Beers TRANSP:OPAQUE END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20070311T160500 DTEND;TZID=America/Chicago:20070311T163000 DTSTAMP:20070528T020001Z ORGANIZER;CN=SXSW Events:MAILTO:tp7cunqffg6lqum3kes5s0e930@group.calendar.g oogle.com UID:jp57a4r000gqqnc4c3nle0524c@google.com CLASS:PUBLIC CREATED:20070301T220858Z DESCRIPTION:Location: Room 18ABCD\n\nTo remove this event from your calenda r\,click http://calendar.sxsw.com/drop_panel.php?panel=IAP060225\n\nThere a re 26 people with this event in their calendar.\n LAST-MODIFIED:20070301T220858Z LOCATION:Room 18ABCD SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Ten Ways to Run a Startup Like Genghis Khan TRANSP:OPAQUE END:VEVENT END:VCALENDAR